Amazon Account Audit & Strategy Service
Know where you stand, where to go, and how to outgrow the competition
At Convise, we deliver comprehensive Amazon account audits and growth strategies for global sellers across the UK, USA and Europe, helping you identify exactly where revenue is being lost, what's holding back your organic rank, and how to build a sustainable competitive advantage on the world's largest marketplace.
Our Amazon Audit: What We Review
Listing Quality & SEO Audit
We assess every element of your product listings against best practice and competitor benchmarks including if your titles, bullet points, descriptions, A+ Content, backend keywords, and imagery are optimised
Organic Ranking Analysis
We map your current keyword rankings for your most important search terms and identify the gap between where you are and where you need to be. We analyse ranking trends and flag opportunities you could be capturing
Amazon PPC Advertising Audit
We review your existing ad campaigns, delving into your campaign structure, keyword targeting, match types, placement modifiers, keyword negation, bid strategy, budget allocation, ACoS, TACoS, ROAS, and wasted spend
Competitor & Market Analysis
We review your top competitors' listings, pricing strategies, keyword strategies, Brand Store design, review performance, and advertising activity
Reviews & Ratings Assessment
We analyse your current review profile, identify patterns in negative feedback, and recommend strategies to generate more positive reviews within Amazon's terms of service
Fulfilment & Pricing Strategy
We assess your FBA vs FBM strategy, review pricing competitiveness, and evaluate your Buy Box win rate
Ready to grow your business?
What our clients say about us
Why choose Convise for an Amazon Audit & Strategy Creation?
Convise brings over 5 years of hands-on Amazon experience to every audit. We have worked across many accounts and competitive landscapes to know the difference between a structural problem that is quietly costing you thousands every month and a metric that looks alarming but is perfectly normal for your category.
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Every audit concludes with a prioritised action plan not just a list of findings. You will know exactly what to fix first, what to tackle next and what the long-term strategic direction looks like
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We audit both Seller Central and Vendor Central accounts, understanding the different levers, metrics and constraints that apply to each. We have audited a UK-based health and supplement brand, which flagged several improvements including SEO and listing optimisation, improving their Amazon PPC and altering their brand assets and Brand Store navigation to improve user experience
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Our PPC audit goes beyond surface-level ACoS. We look at campaign architecture, keyword gaps, match type strategy, placement data and how paid activity is building or not building organic rank
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We benchmark your account against real competitor data, not just internal metrics
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We present findings in plain language. Every insight comes with a rationale and a specific recommended action
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Many clients use the audit as the starting point for an ongoing retainer, which means we are already deeply familiar with your account before we start managing it
We do more than Amazon Audits & Strategy
Amazon Audits & Strategy FAQs
How long does an Amazon audit take? A comprehensive audit typically takes 1–2 weeks depending on the size of your catalogue and the number of active ad campaigns.
What do you need from me to conduct the audit? We'll need read access to your Seller Central or Vendor Central account and your advertising console. We'll walk you through how to grant this securely.
Will you implement the recommendations, or just provide them? Both options are available. We can deliver the audit as a standalone report, or transition directly into ongoing management — using the findings to prioritise the first phase of work.
How is this different from Amazon's own account health tools? Amazon's tools show you what's happening but not why, and rarely what to do about it. Our audit combines account data with external competitor intelligence, keyword research, and 5+ years of category expertise to give you the full picture and a clear way forward.
Can you audit a Vendor Central account? Yes. We have experience auditing both Seller Central and Vendor Central accounts and understand the differences in metrics and levers available to each.
