How to Choose an Amazon Agency in London: Questions to Ask Before You Hire

If you are a brand searching for a London Amazon agency, you will find no shortage of options. What you will find less of is clarity on what actually separates a good agency from one that will cost you money without moving the needle. This guide is written to help you ask the right questions before signing anything, regardless of which agency you eventually choose.

Is Amazon the agency's primary focus, or one service among many?

Many London digital marketing agencies offer Amazon management as an add-on to their core Google Ads or social media services. The risk with this model is that Amazon is a genuinely different discipline. Amazon's search algorithm, advertising auction structure and category dynamics do not behave like Google or Meta, and an agency that treats Amazon as a secondary service often applies generalist digital marketing logic to a platform that requires Amazon-specific expertise. Ask directly what percentage of the agency's client base and team time is dedicated specifically to Amazon.

Will you have a named point of contact, and who is doing the actual work?

It is common for larger agencies to assign a junior account manager as your day to day contact while more experienced staff work across dozens of other accounts. Ask specifically who will be managing your account day to day, what their experience level is, and how often you will have direct access to a senior strategist rather than only a account manager relaying updates.

How does the agency report on performance, and what metrics matter to them?

A good Amazon agency should be comfortable discussing ROAS, TACoS, conversion rate, organic rank movement and account health score, and should be able to explain in plain English how each metric connects to your actual revenue and profitability. If an agency's reporting leans heavily on vanity metrics like impressions or clicks without connecting them to sales outcomes, that is worth probing further.

Does the agency understand your product category specifically?

The way a shopper evaluates a supplement listing is different to how they evaluate a kitchen gadget or a baby product. Ask whether the agency has direct experience in your category, and ask for specific examples of how that experience shaped a real strategy decision, rather than a generic answer about experience across "all categories."

What is the contract structure, and is there a long lock-in period?

Some agencies require 12 month minimum contracts before you have any evidence of performance. Others, including Convise, offer flexible project-based work or shorter initial retainer periods so you can evaluate fit before committing longer term. Ask directly about minimum terms and what happens if the relationship is not working after a few months.

What happens during the first 30 days?

A clear agency should be able to describe their onboarding process specifically: what they will audit first, what quick wins they expect to identify, and roughly when you should expect to see initial changes implemented. Vague answers here are often a sign of a templated process rather than one built around your specific account.

How Convise Approaches This

We are an Amazon-only agency based in the UK, working with London brands and sellers across PPC, SEO, brand store creation, product uploads and full account strategy. Every client works directly with experienced Amazon specialists rather than being handed off to a junior account manager, and we offer flexible project-based and retainer options with no long-term lock-in.

If you are currently evaluating Amazon agencies in London, we are happy to have a no-obligation conversation about your account, your goals and whether we are the right fit, even if that conversation does not lead to a paid engagement. Contact Convise today to book a free initial consultation.