Amazon Information & Insights

Amazon has announced one of its most significant listing changes in years. From July 27, 2026, product titles across all categories except media (books, music and video) must be 75 characters or fewer, including spaces. If your titles still exceed this limit after that date, Amazon's own AI will rewrite them for you and there is no guarantee the AI version will protect your keyword rankings, conversion rate or brand positioning. This is not a gradual recommendation. It is a h

Selling on Amazon isn't as easy as it looks. With an increasing number of products in each category, the only way to get sales is by being visible. No matter how great your product is, if shoppers can’t find it, they can’t buy it. This is where Amazon Pay-Per-Click (PPC) advertising comes in. PPC gives sellers a powerful way to increase product visibility, drive traffic to listings, and boost sales especially in a competitive marketplace like Amazon UK, Europe or the USA. Wha

Amazon is more than just the world’s largest marketplace—it's also a powerful search engine. To succeed on Amazon, sellers must understand and master the basics of Amazon Search Engine Optimisation (SEO). Improving your organic ranking means your products appear higher in search results without paying for ads. This not only boosts visibility but also leads to more clicks, more sales, and better long-term profitability. In this guide, we’ll walk through practical and proven st

Amazon Pay-Per-Click (PPC) advertising has become one of the most powerful tools for sellers on Amazon looking to boost visibility, drive traffic, and increase sales on the marketplace. Whether you are selling on Seller Central or Vendor Central, competition on Amazon is ever increasing, along with cost-per-click (CPC) for each bid. Amazon as a platform is constantly evolving, so staying ahead of the game, and using the best and most effective PPC strategies is more important